Guide

Understanding SSO Login Flows

Learn about IdP-initiated and SP-initiated SSO login flows and when to use each approach.

When configuring SSO for your organization, you can choose between two different login flows: identity provider (IdP)-initiated and service provider (SP)-initiated. Understanding the difference helps you provide the best experience for your users.

Overview of login flows

IdP-initiated (Identity Provider Initiated)

With IdP-initiated flow, users start their login journey from your identity provider (Okta, Azure AD, Google Workspace, etc.) and are directly authenticated into Zuvo.

User experience:

  1. User opens their identity provider dashboard (e.g., Okta homepage, Azure MyApps)
  2. User clicks the Zuvo app tile or bookmark
  3. User is immediately logged into Zuvo (if already authenticated with IdP)

Key characteristics:

  • ✅ Simpler user experience - one click from IdP
  • ✅ No domain configuration required
  • ✅ Works automatically once SSO is enabled
  • ✅ Better for intranet portals and employee app catalogs
  • ✅ Default behavior in Zuvo

SP-initiated (Service Provider Initiated)

With SP-initiated flow, users start at zuvodev.com, enter their email address, and are redirected to your identity provider for authentication.

User experience:

  1. User visits zuvodev.com and clicks "Sign in with SSO"
  2. User enters their email address
  3. User is redirected to their identity provider
  4. After authenticating, user is redirected back to Zuvo

Key characteristics:

  • ✅ Familiar flow for users who bookmark zuvodev.com
  • ✅ Supports domain-based automatic IdP routing
  • ⚠️ Requires configuring email domains
  • ⚠️ More steps in the login process

Choosing between flows

When to use IdP-initiated (recommended)

Best for:

  • Organizations with established identity provider workflows
  • Users who primarily access apps through their IdP dashboard
  • Multiple SAML apps per domain (Dev, Staging, Prod environments)
  • Simplifying user onboarding

Common scenarios:

  • "Our team accesses all tools through Okta tiles"
  • "We want the simplest possible login experience"
  • "We need separate Dev and Prod SAML apps under the same domain"
  • "Users should never need to remember zuvodev.com"

When to use SP-initiated

Best for:

  • Organizations where users bookmark zuvodev.com directly
  • Migrating from password-based authentication
  • Users unfamiliar with identity provider dashboards

Common scenarios:

  • "Some users bookmark zuvodev.com and expect to start there"
  • "We're transitioning from password auth to SSO"
  • "Users need a consistent login page across all tools"
  • "We want domain-based automatic IdP selection"

When to enable both flows

You can enable both flows simultaneously to support different user preferences.

Best for:

  • Large organizations with diverse user needs
  • Gradual SSO migration with mixed authentication
  • Supporting both technical and non-technical users

Configuring login flows

Enabling IdP-initiated flow (default)

IdP-initiated flow is automatically enabled when you configure SSO. No additional steps required.

  1. Navigate to the SSO settings section of the dashboard
  2. Enable "Single Sign-On"
  3. Configure your identity provider metadata and attribute mapping
  4. Save your configuration

Users can now access Zuvo through your IdP's app catalog.

Enabling SP-initiated flow

To enable SP-initiated flow, you need to configure email domains:

  1. Navigate to the SSO settings section of the dashboard
  2. Enable "Single Sign-On"
  3. Toggle Enable SP-initiated login to "ON"
  4. Add one or more email domains (e.g., yourcompany.com)
  5. Configure your identity provider metadata and attribute mapping
  6. Save your configuration

Email domain requirements

  • At least one domain required when SP-initiated is enabled
  • Domains must be verified through your identity provider
  • Multiple domains supported (e.g., company.com, subsidiary.com)
  • Users with matching email domains will be routed to your IdP

Switching between flows

You can change login flow configuration at any time:

To switch from SP-initiated to IdP-only

  1. Navigate to the SSO settings section of the dashboard
  2. Toggle Enable SP-initiated login to "OFF"
  3. Save changes

Existing users can continue signing in via IdP-initiated flow.

To switch from IdP-only to SP-initiated

  1. Navigate to the SSO settings section of the dashboard
  2. Toggle Enable SP-initiated login to "ON"
  3. Add required email domains
  4. Save changes

Technical details

How IdP-initiated flow works

  1. User clicks app tile in identity provider
  2. IdP generates SAML assertion and POSTs to Zuvo ACS URL
  3. Zuvo validates assertion and creates session
  4. User is redirected to Zuvo dashboard

No domain lookup required - The IdP assertion contains all necessary user information.

How SP-initiated flow works

  1. User enters email at zuvodev.com/sign-in-sso
  2. Zuvo matches email domain to configured SSO provider
  3. Zuvo generates SAML request and redirects to IdP
  4. IdP authenticates user and generates SAML assertion
  5. IdP POSTs assertion to Zuvo ACS URL
  6. Zuvo validates assertion and creates session

Domain matching is critical - Without matching domains, users cannot complete SP-initiated flow.

Multiple SAML apps per domain

One of the key advantages of IdP-initiated flow is supporting multiple SAML applications under the same domain.

The problem with SP-initiated only

Many enterprises need separate SAML apps for different environments:

  • Development SAML app
  • Staging SAML app
  • Production SAML app

With SP-initiated flow only: Each SAML app requires a unique domain. You'd need:

  • dev.company.com
  • staging.company.com
  • prod.company.com

This is often impractical since all employees use company.com email addresses.

The solution with IdP-initiated flow

With IdP-initiated flow: All SAML apps can use the same domain (company.com) because:

  • Users access each app through different IdP tiles/bookmarks
  • No domain-based routing is needed
  • Each SAML app has its own unique ACS URL and metadata

Configuration in your IdP

  • Create "Zuvo Dev" SAML app → Points to dev org's ACS URL
  • Create "Zuvo Staging" SAML app → Points to staging org's ACS URL
  • Create "Zuvo Production" SAML app → Points to prod org's ACS URL

Users click the appropriate tile for the environment they need.

Common questions

Can you use both flows simultaneously?

Yes! Enable SP-initiated login and configure domains. IdP-initiated flow continues to work automatically.

What happens when you don't configure domains?

Without domains, only IdP-initiated flow is available. Users cannot start their login at zuvodev.com.

Does the IdP require configuration?

For IdP-initiated flow: Configure the Zuvo ACS URL and entity ID in your IdP. See our provider-specific guides:

For SP-initiated flow: Same configuration, but also ensure your IdP accepts SAML requests from Zuvo.

What happens if a user tries SP-initiated with no matching domain?

They receive an error message indicating no SSO provider found for their email domain. They can still sign in using password or social auth (if they have a non-SSO account).

Can you disable SP-initiated flow after enabling it?

Yes, toggle it off at any time. Existing users can continue using IdP-initiated flow.

Which flow is more secure?

Both flows are equally secure when properly configured. Security depends on:

  • Strong identity provider authentication policies
  • Certificate management and rotation
  • Attribute mapping configuration
  • Regular security audits

See our SSO Testing and Best Practices guide for security recommendations.

Next steps